19 Dazzling New Watches Everyone Is Talking About Right Now


chopard new watches

(Image credit: Chopard)

In the watch-loving community, all eyes are on Geneva, Switzerland, right now. That’s where the 2024 edition of Watches and Wonders is being held from April 9 to April 15. Iconic luxury brands such as Cartier, Chopard, Van Cleef & Arpels, TAG Heuer, and Chanel all have a strong presence at the annual expo, where brands unveil their newest timepieces in front of a global audience of press and insiders. Luckily for watch enthusiasts, the final three days are open to the public.

Below, I rounded up my favorite new watches that just debuted in Geneva. Some are durable and practical, while others are fanciful and precious. Select styles will be available to purchase, and others will only be offered in extremely limited quantities. In the case of one Chanel watch, for instance, only 12 timepieces will be made. How’s that for exclusive? Scroll down to learn about my favorite launches from the 2024 edition of Watches and Wonders.

TAG Heuer

TAG Heuer watch

(Image credit: TAG Heuer)

TAG Heuer just added three new 36-millimeter timepieces to its iconic Carrera Date collection. The version pictured above features a mother-of-pearl dial, an 18-karat rose-gold crown and bezel, and a total of 87 diamonds in two different sizes.

watches and wonders 2024 geneva novelties new launches new watches

(Image credit: TAG Heuer)

The newest TAG Heuer Carrera Chronograph was inspired by a 1960s piece from the brand’s archives. TAG Heuer describes it as “a symbol of precision and iconic design evolution.”

Van Cleef & Arpels

Van Cleef & Arpels watch

(Image credit: Van Cleef & Arpels)

The new Van Cleef & Arpels Lady Arpels Jour Nuit watch comes complete with a blue aventurine glass dial and an interchangeable 18-karat rhodium-plated white-gold bracelet strap paved with diamonds.

Van Cleef & Arpels

(Image credit: Van Cleef & Arpels)

The Lady Arpels Brise d’Été watch by Van Cleef & Arpels is a true work of art. “White- and yellow-gold butterflies rendered in plique-à-jour enamel not only tell the time, but flutter off thanks to an on-demand animation module that also breathes life into the flowers and their stems,” the brand explains in a press release.


tudor new watch 2024

(Image credit: Tudor)

Tudor just updated its Clair de Rose line with brand-new blue dials. The delicate stainless steel timepiece is available with or without diamonds and comes in three sizes: 26 millimeters, 30 millimeters, and 34 millimeters.