4 Bag Trends to Invest In This Spring, According to a Designer


If you haven’t heard of Freja, you might as well now. The buzzy, internet-beloved label has grown a following thanks to its subtle, minimalist-chic handbags seen on the likes of Hailey Bieber. If it has the Rhode founder’s seal of approval, it definitely has ours. The off-the-cuff aesthetic the brand has perfected has been, in part, due to manufactured marketing plans and celebrity endorsements, like most of-the-moment brands, and it all started with the label’s equally-as-cool founder, Jenny Lei.

Lei, whose enviable life and style have been infused into the brand’s core DNA, has grown alongside her audience. Freja wasn’t always the trendier, more youthful sister to The Row. Instead, it grew out of the desire to find the perfect work bag. They’re not exactly pieces suited to the most glamorous of occasions, but rather, they focus on the needs and desires of women. Frankly, it’s why the brand has exploded over the last few years—people want high-quality handbags that serve a purpose and look incredible.