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Stray Kids and Tommy Hilfiger are joining forces once more. The K-Pop band has teamed up with the beloved brand for the second time for its spring 2024 campaign, and the preppy vibes are strong.
In true Tommy fashion, the collection comes in crisp shades of red, navy blue, and bright white paired with classic khaki. The campaign “captures a moment of downtime” for the band, with photos that look like they were shot in hotels while the group was on the road — wearing head-to-toe Tommy, of course. In one particularly cute snap, the whole band piles into the elevator, looking like the personification of modern prep in their Tommy ‘fits. Polo shirts, rugby stripes, khaki pants — the gang’s all here, but with a Stray Kids twist.
Courtesy of Tommy Hilfiger
“We’ve been fans of Tommy Hilfiger since we were kids, and we’re thrilled to continue this partnership,” the band said in a statement. “We approached this shoot just like band life, with everyone bringing their unique personality and then merging it with Tommy’s classic American cool style. How cool is it that we get to work hard together while having so much fun – we cannot wait for our fans to discover this authentic portrayal of our life behind the scenes!”
Tommy Hilfiger has been a favorite of musicians for literal decades now, and Stray Kids are no exception. “I have always been inspired by pop culture’s intersection of fashion and entertainment,” Hilfiger said in a statement. “Stray Kids are one of the world’s most popular groups, and they possess an optimistic outlook that has connected them with international audiences through both their music and style. I can recognize their fierce determined spirit and it inspires me to deliver iconic looks for the next generation.”
See all the photos from the Stray Kids x Tommy Hilfiger campaign below and shop the collection at Tommy.com.
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