The Coquette Aesthetic: How We’re Styling The Cool-Girl Aesthetic


The past year has been very coquette, indeed. Barbiecore gained huge momentum earlier last year, introducing pretty-in-pink pieces and hyper-feminine silhouettes commonly aligned with the cool-girl-approved coquette aesthetic. However, Spring/Summer 2024 has brought a couple of iterations that have introduced a new wave of coquette, and we’re loving it.

Brands like Chanel, Rodarte, Molly Goddard, Bora Aksu, MSGM, Sandy Liang, and Nina Ricci have been adopting what can only be described as a slightly edgier version of coquette. Colour palettes are darker and include hints of black and white with grey, lavender, khaki, and a muted dusty pink.


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